Movie hotels, is to create a "hotel + film" cross-border integration of the unique business model of mid-up scale hotel brand, with film IP for the traditional hotel enabling, forming a unique differentiation advantage. To meet the diversified needs of young consumers, increase the opening rate and profitability, and bring diversified returns to investors.
Youxi make Each room designed as a private and comfortable cinema, equipped with super-large curtain, 5.1 sound track surrounded by stereo sound, more than 1000 high-definition film sources. Many different kinds of well-designed movie scene rooms and a variety of ambient lighting, beyond the cinema level of film experience. Let the guests immerse themselves in the light and shadow of the film and create unforgettable surprise experience.
By upgrading the traditional hotel, the profitability of the hotel can be increased by 70%. The data of the current opening stores show that the closest store has recovered its investment cost in 2.5 years. The fastest store has recovered its investment cost in 0.8years.
Since 2016, Youxi has been continuously supported by Zhen Shun Fund, IDG Capital, Venture Capital and Star Culture. Its valuation has reached 2 billion RMB. More than 200 stores have been located in the core cities of China. It is estimated that more than 500 stores will be signed by the end of 2020.