世茂喜达酒店集团Shimao Star Hotels Group
Shimao Star Hotels Group, is a new hotel joint venture set up by Shimao Group, a leading Chinese property developer and operator, and Starwood Capital Group, a leading global private investment firm. Since its establishment from 2017, Shimao Star Hotels Group has owned a diversified hotel portfolio including the MiniMax, MiniMax Premier and Yu collection, which encompass the Yu Resort, Yuluxe Hotel, Yu Hotel and Yu Residence, ranging from full-service hotel brands to select service hotel brands, business hotels, resort hotels to apartment products.
Shimao Star Hotels Group now owns 55 hotels and will focus on hotel development, branding and asset management in the first and second-tier cities with strong economy and tourism in the future. It plans to open 100 hotels in 4 years to optimize the middle and high-end hotel market landscape and develop into an international hotel group.